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Abercrombie and Fitch Paper
Abercrombie and Fitch analysis
Abercrombie and Fitch is a specialty retailer that operates in numerous countries. With over seven hundred stores in the USA and over one hundred and fifty in other nations such as Canada, Asia, Europe and the Middle East, the company is a popular brand. It specializes in all types of wear ranging from woven women tops to swimwear and all-weather clothes for men, women, and children. Abercrombie and Fitch distribution chain consists of the store, direct-customers sales and wholesaler outlets. However, following its current financial records, Abercrombie and Fitch have shown a consistent dwindle in profits. This paper analyzes its mission and vision statement, its current financial problem and SWOT analysis.
According to Abercrombie and Fitch mission statement, the corporation seeks to provide comfortable and stylish wear for the American youth. It also aims to increase diversity in its global workforce. Following the aspects emphasized on Abercrombie and Fitch mission statement, two conclusions are evident. First, Abercrombie and Fitch are consumer-oriented. The company focus on meeting the demands of the youth. It does so by providing stylish wear that is comfortable and appeals to the youth generations. Alternatively, Abercrombie and Fitch view that human resource is a critical element of its success. It nurtures a culture that is conducive to career development and is committed to diversity. It has also merged its mission and vision statements. Abercrombie and Fitch seek to be a dominant brand among the youth...................GET A PLAGIARISM FREE COPY