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Importance of Communication Paper
Importance of Communication Essay
Communication plays a key role in planning, setting ground, and successful implementation of change strategy. One of the fundamental significance of communication is that it helps in reducing change resistance in organization. Typically, change can stimulate deep resistance in employees or the entire organization, which is considerably detrimental to implementing change strategy. Christensen observes that people often resist change when there is lack of proper flow of information that makes them feel insecure and anxious. Therefore, effective communication helps in reducing anxiety and resistance in general (360). Additionally, effective communication helps in motivating employees to implement change strategies because they are convinced that their interests have been taken into consideration. It also helps in sharing of organizational visions, which gives stakeholders a sense of belonging and develops their commitment towards implementing change.
How would you communicate about a change?
Communicating about change may not be a simple task, which may sometimes necessitate input of an external expert in organization to design a communication strategy. To ensure that communication is effective, it is imperative to conduct assessment of organizational internal communication systems (Reiss 212). After the assessment, presentation of the information should be tested with senior managers in the organization before actual presentation with employees. Testing presentation helps in ironing out differences in opinions and consolidating specifics. Importantly, the choice of language and tone should be appealing and persuasive — not authoritative— to stakeholders. Being specific and honest is also crucial during communication about change (Reiss 214). Employees, for instance, should be able to understand what they stand to gain from the change. A genuine, clear, and precise information will enable stakeholders to comprehend the significance of change and influence their commitment thereof. Communication should also explain how the change will be implemented and what is required of stakeholders.......................GET A PLAGIARISM FREE COPY