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Marketing Strategies Paper
Marketing Strategies Assignment
Marketers aim at convincing customers of the advantages of using certain goods and services produced by a specific company. In most cases, the products are similar to the ones offered by competitors, but the marketer has to use cunningness to convince the prospect consumers that the products of a particular company are better than the rest (Levens, 2010). As a result, it is essential to formulate a set of strategies to attract the target market and ensure that they purchase the products. Additionally, the marketer has to work on retaining the customers to make sure that the acquired continues using the goods and services of the company. Various marketing strategies can be used to attract and retain consumers.
The customized strategy uses various techniques to attract different groups of consumers. The marketer has a customized approach for each group of customers. For instance, in the contemporary world, people from different age groups require a smartphone for various reasons. As a result, the marketer uses a different marketing strategy for each age group. On the other hand, the differentiated approach uses a single integrated strategy to attract potential consumers (Hu, 2012). The market entrance strategy helps in pushing a new product to the market while the growth strategy assists in enhancing the market share of a company. IN most cases, the growth strategy will be used when a firm modifies its goods and services or improves the products to suit the experience of the users. Therefore, marketing strategies can be used according to the need of the company.
Marketing Management Strategies for Marketing Plan Implementation
The application of marketing techniques, methods, orientation and utilization of marketing resources is referred to as marketing management. Therefore, it is essential to understand the market positioning and target market to apply the marketing management strategies. Market research is vital, and it involves the collection of data that can be used in making decisions. Analyzing the business is necessary for the first stages because it helps in the development of the product (Tapp, and Spotswood, 2013). Additionally, the organization can use business analysis to define strengths, opportunities, threats and weaknesses. The other step involves the development of a marketing plan. It is a formal report that shows the processes and activities conducted by a company in the implementation of marketing strategies. As a result, it shows details of the choices available for the marketing mix concept implementation. The application of a marketing strategy requires the use of the marketing mix concept. It focuses on product, price, place and promotion........................GET A PLAGIARISM FREE COPY