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Social media in Business Essay
Social media in Business Assignment
In the contemporary times, social media is inevitable in any health facility. It is important to realize that when it comes to marketing, it is a powerful strategy. However, despite its good uses, it can also undergo misuse. It could see to it that health facilities find themselves in legal issues. A risk management program in a health organization ensures that it maintains the best professional undertakings when dealing with members of the public.
Therefore, a risk management program is necessary. It could see to it that social media as far as patient information privacy goes is managed effectively. The program could see to it that Facebook posts undergo checks before release into the public domain (Hawn, 2009). The team could hire people to ensure that messages and comments are replied without undermining the facility’s credibility. There are many issues that could see a facility abuse the power of social media.
In an instant where our organization’s dentist wants to post a successful dental surgery, he/she might expose a patient’s problem. The risk management team would ensure that the post is not put on the organization’s page. The reason is because it could embarrass the patient. Another example can be seen where a doctor uses the case of a patient to advertise the organization’s ability to heal the illness (Hawn, 2009). Here, the team can ensure that the doctor receives information that the act could bring about legal implications.
Social media is a powerful aspect of a business. It helps in marketing whereby an organization can advertise its products and services. However, it can be abused whereby it could lead to legal action. Therefore, every organization ought to ensure that it has a risk management program to contain social media activities. The team could see to it that an organization maintains professionalism when addressing the public................GET A PLAGIARISM FREE COPY