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Tesla's Vehicle Market Paper
Tesla's Vehicle Market Research Paper
Slide 2: Competitors
The car industry is a highly competitive market consisting of notable brands, such as Ford Motor Company, Toyota Motor Corp, General Motors, Honda Motors, Nissan, and Hyundai. Consequentially, Tesla encounters a lot of competition from the companies, which have captured a significant market share in their domestic and international markets. However, Tesla dominates the electric vehicle market because very few firms have ventured into the industry at the moment. The organization has sold different car models, such as the Model 3, Model X, and Model S, in significant volumes in the United States (Campbell, 2018). But, with the increased demand for environmentally friendly and sustainable automobiles, Tesla is bound to encounter more competition in the near future.
Slide 11 & 12: Marketing Strategy
Tesla operates on a 0% marketing budget and still manages to sell vehicles at $100,000. The company’s marketing strategy mainly stems from its ability to develop something that the public desires. Currently, Tesla has directed its attention to the amount of damage being caused by the vehicles in the environment. The organization has capitalized on a brand belief that is significant to everyone. The mission of Tesla is to help the world shift to the use of sustainable energy as quickly as possible. The firm also utilizes social media marketing to capture the wide range of consumers who have transitioned to making purchases online (Van den Steen, 2015). The CEO, Elon Musk, has been classified as the ultimate Internet CEO because he engages the consumers via social media to update them about new models and other business operations............GET AN AFFORDABLE PLAGIARISM FREE COPY